Hair color protection high-performance formulation
Hair color protection is one of the greatest challenges in current hair formulation. Dyed hair can lose up to 50% of its intensity after 30 washes, according to industry estimates. Cobiosa offers actives backed by technical evidence to formulate effective solutions for pigment retention and protection.
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Related products
Chiaprotect Hair
Passionare Oil
- 1. Why hair color fades
2. Passionare Oil and Chiaprotect: key actives
3. Reference formulations for color protection
Why hair color fades
Dyed hair is structurally vulnerable to two main aggressions: repeated washing and UV radiation. Both damage the hair fibre and accelerate the migration of pigment towards the outside of the cuticle, reducing colour intensity and shine with each use cycle.
Washing and pigment degradation
Each wash subjects hair to mechanical tension, pH changes and the action of surfactants. This process opens the cuticle and facilitates the exit of dye molecules. It is estimated that after 30 washes, dyed hair can lose up to 50% of its original intensity, reducing the perceived lifespan of the colour.
More than 60% of European female consumers have dyed or heat-treated hair. The color-care longevity trend — prolonging the intensity and vitality of treated colour — is one of the fastest-growing in new hair line development. Natural actives with UV and antioxidant protection are most in demand in this segment, where efficacy must combine with sustainable origin.
Why is colour protection the haircare priority in 2026?
Hair color protection: key strategies
Contents
Passionare Oil and Chiaprotect in hair protection
Cobiosa develops two differentiating ingredients for hair colour protection: Passionare Oil and Chiaprotect. Both are ECOCERT COSMOS approved, conform to ISO 16128 with 100% natural origin content, are vegan and present a dry touch profile that facilitates incorporation in weightless formulas.
Passionare Oil: upcycled passion fruit oil
Passionare Oil is an oil obtained through upcycling of Passiflora edulis seeds, a by-product of the food industry. Its lipid profile protects the hair fibre against washing, preserving colour intensity. It also provides active hydration and anti-frizz effect, acting as a structural superfood for hair.
Chiaprotect: omega-3 and hair photoprotection
Chiaprotect is a Salvia hispanica seed oil with high omega-3 fatty acid content. It prevents colour loss, protects against solar radiation and prevents photo-oxidation of pigment. It also provides deep restoration of hair fibres, shine and reduction of scalp irritation.
Formulations to protect colour
The combination of Passionare Oil and Chiaprotect allows the development of different product types for dyed hair care. From rinse-out conditioners to leave-on serums, these reference formulations cover different moments of the hair ritual and different texture and application profiles.
Colorsafe Conditioner: rinse-out treatment
The Colorsafe Conditioner is an intensive rinse-out conditioner formulated with Passionare Oil and Chiaprotect at 5% each. It protects against colour loss after washing, nourishes the hair fibre from root to tip and offers UV protection. A deep treatment that restores the vitality of dyed hair with each use.
Colorsafe Serum: daily leave-on serum
The Colorsafe Serum is a daily leave-on treatment designed to seal colour and maintain its intensity. Its light dry-touch texture is compatible with all hair types. It prolongs pigment luminosity and leaves hair with radiant shine and protected colour throughout the day. Contact the Cobiosa technical team.
Definition
Hair colour protection requires actives that act on multiple degradation vectors: washing, UV and photo-oxidation. Passionare Oil and Chiaprotect offer a complete technical profile, with COSMOS certification and natural origin, for developing effective and differentiating formulations. Contact the Cobiosa technical team or request the formulations.